Stop Pitching Like This | Vusi Thembekwayo

Anytime you pitch something, please take the trouble to take people through the various steps of the thing you're pitching. Let me tell you what that means. It's a bit like saying, "I'm going to build a car. It's going to be the fastest car on Earth. It's going to be built of carbon fiber. It's going to run on a combustion as well as electric engines. Each of the wheels is going to get their own electric power." Too many concepts. I'm going to build a car. It's going to be the fastest car on Earth. You're working on the idea and you know all the pieces that make this idea work. All the customer needs to know is the idea, not the pieces that make it work. So, the minute you start getting into the pieces that make it work, you complicate it. I'm not quite sure how this water came to be in this bottle. I'm sure there was a process where the water was found, went through a process of distillation, there was a branding company that did the branding, and then they heard about the event, they took it, they put a I What do I need to know? Do I need water? Yes. How much? X amount. What's the cost?