The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue

the difference between an ad agency that does a million 10 million 100 million and a billion plus in annual revenue let's start with 1 million typically works with small mom and pop clients High training clients typically they leave as quickly as they come in a limited amount of services are also provided a $10 million agency typically has been around for 5 plus years gross to referrals networking and marketing their agency clients typically last for 2 or 3 years focuses on midsize businesses and less local shops $100 million agency buila executive team that comes from large holding companies generates its business from rfps client referrals and employee referrals churn is usually around four or 5 years for a client growth also comes from acquisition a billion dollar plus agency this is a global Ad Agency they generate their income from rfps focus on Enterprise accounts that pay 10 plus million doar a year in agency fees the majority of their clients are global companies that need help in multiple regions for multiple services but they only want to deal with one Ad Agency