Transcript
So, what is very interesting though about the agency? If it did, if maybe this will excite you a little bit, is that the agency model has perennially sucked. It's been a undefeated heavyweight champ of suckage uh for a very long time. But, as of recently, it's becoming a significantly better opportunity because of AI. Because fundamentally, agencies are always in demand, right? Half the people here are using agencies. Like, think about what services business owners, half of them are like it's just there's there's such huge uh [snorts] demand for it. The issue is that it's not sticky. That's why there's so many of them. Whereas, how many payment processors are there? Not even close to as many agencies are. How many banks are there? Not that many. Every business uses them, but they're not nearly [snorts] as varied because they're sticky, right? Agencies aren't. And so, part of the reason they're not sticky is one, because customers can suck cuz they don't know how to do all these other things. But, the other reason is because they're just mispriced, right? And because the operations around delivery is really tough. And so, with AI, so many like they're the bottom end of the market, that $500,000, you know, $700 a month, $400 a month, price point, there's a lot that these agents can now do. And I think [snorts] that could make something very, very interesting. Like, there's a reason why Combinator right now is looking for vertically integrated um marketing agencies. It's because the demand for them, you don't need to test is their product market for forgetting customers. Every business owner wants customers. It's literally just a pricing consistency question, see? And so, it's all about ops. And with AI, a lot of that can be automated now. So, you're basically going for volume as opposed to quality. Yeah, well, I mean, even if you went up to up market, I've got a a good friend that's got a um a multi centimillion dollar agency. He's all Fortune 100, but he he cut half of his his uh payroll by just putting AI automations in place. Yeah, but there's a lot of AI solutions out there right now. They're not very good as it stands. Right. >> They can match the level of a human. I'll say they are I would not use that. They are not good out of the box. Right. And if you like right now, we're doing 20 sales a day with AI. Mhm. Okay. No human. Pretty slick. And that'll scale. And so, like like it's it's like saying like Facebook ads don't work. It's like they don't work if you're not doing them well. AI doesn't work if you're not doing it well. I would say that you have an opportunity, which is the point is like the fact that there is more friction for you means there's more friction for everyone, which is where the where the opportunity lies. As soon as it's easy for everyone, the opportunity will be gone. >> Yeah. And so, this is why I'm saying I think there there is an interesting opportunity right now for the next 1 to 2 years. Uh where if you get ahead of it, you could actually make a lot of money. Real quick, if you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help. And if we can, we'll fly you out to Vegas and we'll do this in person live.